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IMSA announces "strategic partnership" with Forza Motorsport franchise

James Allen On October 8, 2017

The North American motorsports body IMSA has announced a new partnership with the long-running Forza Motorsport series.

Declared to coincide with the initial launch window for Forza Motorsport 7, the new "strategic partnership" between IMSA and the Forza franchise will build upon the already long-running collaborations between the two brands.

In particular, the new alliance will primarily consist of a "multi-faceted platform of activation highlighting IMSA cars, tracks and partners already aligned with the [Forza Motorsport] franchise".

At time of writing, it's unknown if any IMSA-related content will be coming to Forza Motorsport 7 in the coming weeks and months. The partnership announcement is quick to highlight, however, that over 100 IMSA-associated racing cars and nine of the 12 circuits currently featured in the IMSA WeatherTech SportsCar Championship are available in Forza Motorsport 7.

Interestingly, the official announcement from IMSA also explicitly states Lexus as a brand being represented in Forza Motorsport 7. However, it's highly likely this is an error in the IMSA statement, as Lexus isn't featured in any capacity in the recently-released racing game.

More details on the by-products of this expanded working relationship between IMSA and the Forza series are expected to be revealed in the not too distant future.

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